JMSC Research Seminar – The Environmental Performance of Media

JMSC Associate Professor, Miklos Sukosd, will talk about the environmental impact of using modern media on Friday, 15 April at the JMSC.

The seminar:
What is the carbon footprint of a Google search, a tweet, or watching a video on Youtube? And what is the total environmental impact if such services are used several billion times every day? What are the environmental effects of commercial media advertisements? And how can journalists help to tackle the environmental crisis and spread ideas regarding ‘smart consumption’? Would we assume and accept that one of the key trends, or actually the great narrative, of the 21st century is the global environmental crisis? How can we create a concept of media performance that includes the environmental impact of media production and use?

The speaker:
Miklos Sukosd is an Associate Professor at the Journalism and Media Studies Centre at the University of Hong Kong. He served as key expert in major international media research and consultancy projects, including the EU project ‘An independent study on indicators for media pluralism’ (2008–2009). His research and teaching interests include (post-)communism and the media in Central and Eastern Europe and China; media and the environment; and Buddhism and the media. He has published over 20 books. He has a Ph.D. in political science from the Hungarian Academy of Sciences and an MA in sociology from Harvard University.

Date: Friday, April 15, 2011
Time: 12-1 pm
Venue: Shum Wai Yau Reading Room, Eliot Hall, The University of Hong Kong