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In response to the influence of Internet and other virtual media's challenge, Japanese newspapers have followed the American press and gone online themselves.
As of December 1996, there were 50 digital newspapers online, and the newspapers have to devote considerable resources such as time, money and personnel to this new area just to stay competitive.
Japan's newspapers are aggressive. One of the leaders is Asahi Shimbun, which took advantage of the time differential to locate its home page at the San Jose Mercury on the US West Coast in August 1995. Now, the Asahi home page gets over two million hits on an ordinary day and is the most-visited electronic newspaper in Japan.
The Mainichi has set up a Mainichi Zaurus system whereby paying subscribers can read the Mainichi on their palmtops through one of the local BBS services, and the Nikkei's Hyperpress is a multimedia effort that involves moving pictures.
Now, all the national newspapers in Japan have their websites providing news services nationally and overseas.
*www.asahi.com connected with the Asahi Shimbun runs both Japanese and English versions, by which a larger group of audience could be reached. In addition, news from The New York Times, Silicon Valley and CNN.com are also provided, which means that more international news or affairs commentaries are available for Japanese.
*www.yomiuri.co.jp connected with the Yomiuri Shimbun, on the other hand, provides a summary of news from their dailies. When compared with the Asahi news, it is obvious that international news content is weaker nor any links with overseas agencies are provided.
*www.mainichi.co.jp connected with the Mainichi Shimbun provides daily economic news and a variety of news features, lifestyle articles as well as the most popular cartoons.
*www.sankei.co.jp connected with the Sankei Shimbun chose to expand their local influence rather than to go international at this stage. So, it is the only national newspaper's website run in Japanese.
*www.nni.nikkei.co.jp connected with Nikkei Shimbun, one of the business newspapers in Japan, focuses on a 24-hour international financial and business news coverage. In addition, direct link to Wall Street Journal, www.wsj.com, is provided.
*www.japantimes.co.jp connected to the English-language newspaper in Japan for expatriates provides an extensive coverage on international political and financial news.
The development of Internet actually poses a threat to the Japanese government who always wants to put the media under control. However, according to Yoichi, the government would make use of its close relationships with most of the Internet service provider run by major universities to censor the release of news stories.
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