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Small Sauce Makers Striving to Thrive Print E-mail
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Written by Derek Yiu Pui-yung   
Friday, 12 December 2008
Article Index
Small Sauce Makers Striving to Thrive
Yue Yick: Expanion Plans
Relocation, a death-knell for sauce-sellers?
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Producing Oyster Sauce
Long known as a gourmet paradise, it is not surprising that Hong Kong is home to dozens of traditional Chinese sauce and condiment producers of various scales. But given that  Lee Kum Kee, a 120-year-old multinational sauce maker, recently laid off 30 of its staff to stay competitive, can individual specialist sauce makers survive or even thrive?

Few can rely on supermarkets for exposure. Increasingly the big two chains which dominate Hong Kong stock only sauces by big brands. For example, the Des Voeux Road West branch of Park'n Shop has on offer a wide range of Lee Kum Kee's products but not a single bottle of Tai Ma soy sauce or Yue Yick oyster sauce.

In the face of fierce competition, these smaller players have to find their own means of thriving.

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This magazine article about the company is displayed near the doorway
Chau Wing Cheong, owner of Tai Ma, opened a retail shop in 1997 in order to reach more customers. It has over time established its name by word of mouth, especially among the Kwun Tong neighbourhood. Chau has made good use of the constant media publicity the shop receives by decorating it with newspaper articles and photos taken with noted TV stars. Passers-by are often attracted and then stand outside the shop to read. 

 

"Media coverage cannot help, if your sauces are not good enough,' Chau says. "Our patrons can come from as far away as Guangzhou."

 

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Listen to Chau explain how he makes his best soy sauce and bean paste, which are produced together:

 

The effort involved has prevented Chau from expanding his firm, so he chose not to sell his sauces in other retail shops or supermarkets. Sometimes he cannot even produce certain soy sauce in time for his own shop because of bad weather conditions.

 

Why do customers come?  
 
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Anita Leung
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Resina Chung
   



Last Updated ( Friday, 12 December 2008 )
 
 

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