Dear Colleagues,
on Friday we will discuss
Media and the environment 4: communication by environmental NGOs
Please find the reading below.
Before class, please send a link about a case you consider important in the area of emvironmental NGO communication. It could be an article or tv program about an NGO action, or the footage of an NGO action. In class we will discuss the cases.Then we watch the ending epizode of the documentary Earth 2100.
Please also remember we agreed that the first draft of the e-waste paper is due this week. Then we should read and comments on the first drafts, so you’ll have a chance to finalize by the end of the semester.
Best regards,
Miklos
(Week 10) Media and the environment 4: communication by environmental NGOs
How do environmentalist or preservationist NGOs (non-governmental organizations like Greenpeace, WWF) use the power of television, the press and the Internet to disseminate information, create public awareness, and activate social and environmental change? What kind of strategies journalists and editors could develop vis-à-vis NGOs as news sources?
Reading:
DeLuca, Kevin Michael. 1999. Image Politics: the New Rhetoric of Environmental Activism. New York: Guilford Press, (Ch. 1)
Optional:
Bob, Clifford. 2005. The marketing of rebellion: insurgents, media, and international activism. New York, NY:Cambridge University Press, pp. 1-13, 178-195.
McAdam,D., McCarthy, J.D. and Zald, M.N. (eds.) 1996. Opportunities, mobilizing structures and framing processes—toward a synthetic, comparative perspective on social movements. In: McAdam, D., McCarthy, J.D. and Zald, M.N. (eds). Comparative Perspectives on Social Movements. Cambridge: Cambridge University Press, pp. 1-20.
Case studies:
Before class, please send a link and a few lines of comment about a case you consider important in the area of emvironmental NGO communication. It could be an article or tv program about an NGO action, or the footage of an NGO action. In class we will discuss the cases.