JMSC 0072 Digital Media and Society
About The Class |
Instructor |
| JMSC 0072 Digital Media and Society is a survey class designed to prepare students for the technological changes in media. Students are provided materials to further their understanding in the digital transformation and the disruption happening in the industry. | Kevin Lau kevinlkw (at) hku.hk www.kevinlau.com |
| Class Times | |
| Lecture: Monday 5-7PM LE4 | |
| Tutorial A: Wednesday 4-5 EH102 | |
| Tutorial B:Wednesday 5-6 EH102 | |
| Tutorial C: Thursday 4-5 EH102 |
Assignments:
| Assignment 1 – Deconstruct a media organization and its website. Present it to class. Presentation is part of the assignment grade. | 20% |
| Assignment 2 - Submit three analytical writings about technology news that has impact on media and society. 200 words limit. Include references. | 30% |
| Assignment 3 – Submit proposal for final project. Proposal is no longer than 500 words | 10% |
| Assignment 4 – Final project. Includes presentation and team document | 40% |
| Total | 100% |
Class Schedule
- Week 1: Introduction / Learning Outcomes and Digital vs. Analog (Sept 5th)
- Week 2: Distribution / The Long Tail and The Internet (Sept 12th)
- Week 3: Niche Content: Guest Lecture – Frank Proctor of Muse Magazine (Sept 19th)
- Week 4: Social Media / User Generated Content (Sept 26th)
- Week 5: Communication and Power: Guest Lecture – Diane Stormont (Oct 3rd)
- Week 6: Collaborative Creativity / Lessons from Start Ups (Oct 10th)
- Week 7: Guest Lecture – Brandon Cheung of Tribal DDB (Oct 24th)
- Week 8: Machine Readable Media / Open API (Oct 31st)
- Week 9: Open API (Nov 7th)
- Week: 10 Censorship and Network Boundaries
- Week: 11 Imagining the Future (Nov 14th)
- Week: 12 Joi Ito @ HKU(Nov 28)
Video Resource
