JMSC 0072 Digital Media and Society
- The Long Tail – Chapter 13 Beyond Entertainment
longtailch13 - The Story So Far: What We Know About the Business of Digital Journalism / Columbia Journalism Review
The Story So Far - Web’s ‘Content Farms’ Grow Audiences For Ads / NPR
http://www.npr.org/2011/04/21/135514220/webs-content-farms-grow-audiences-for-ads
- ASNE issues guide to “10 Best Practices for Social Media”
10_Best_Practices_for_Social_Media - Bruce Headlam on The Daily Show
http://www.thedailyshow.com/watch/thu-june-23-2011/bruce-headlam - Walter Isaacson on The Daily Show
http://www.thedailyshow.com/watch/mon-february-9-2009/walter-isaacson - Frontline News War
http://www.pbs.org/wgbh/pages/frontline/newswar/ - The Future of News – Economist
http://www.economist.com/node/18928416?story_id=18928416 - Spongebob and Social Media
http://www.fastcompany.com/1766338/your-next-bed-time-story-companion-may-be-twitter - The Economists Examines the Future of News through Guests
http://www.economist.com/ideasarena/news/by-invitation - Rebecca Mackinnon at TED Global
http://www.ted.com/talks/rebecca_mackinnon_let_s_take_back_the_internet.html - NY Times Experimental Projects
http://beta620.nytimes.com/ - TED Talk – Mike Matas: A Next-Generation Book
http://www.ted.com/talks/mike_matas.html
Class Schedule
- Week 1: Introduction / Learning Outcomes and Digital vs. Analog (Sept 5th)
- Week 2: Distribution / The Long Tail and The Internet (Sept 12th)
- Week 3: Niche Content: Guest Lecture – Frank Proctor of Muse Magazine (Sept 19th)
- Week 4: Social Media / User Generated Content (Sept 26th)
- Week 5: Communication and Power: Guest Lecture – Diane Stormont (Oct 3rd)
- Week 6: Collaborative Creativity / Lessons from Start Ups (Oct 10th)
- Week 7: Guest Lecture – Brandon Cheung of Tribal DDB (Oct 24th)
- Week 8: Machine Readable Media / Open API (Oct 31st)
- Week 9: Open API (Nov 7th)
- Week: 10 Censorship and Network Boundaries
- Week: 11 Imagining the Future (Nov 14th)
- Week: 12 Joi Ito @ HKU(Nov 28)
Video Resource

