A broad-gauged course that explores web journalism and the business models which support it. We will study how editors and publishers develop journalism and business models as well as strategies for news and information web sites. Students will examine the evolution of print-digital newsrooms, use of digital story-telling and web site product development issues. The course will also examine digital advertising and marketing strategies as a means to support online journalism. Both journalism and business case studies, as well as outside speakers, will be used to study journalism issues and web product development strategies.
kevinlau - November 14, 2009 @ 8:54 pm
· news
I have added readings do the download page. There you can find Chapter 5 of the Search Engine Marketing book. Also you will find an article about twitter from the July issue of Economist. As usual the password is your… T.A.
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kevinlau - October 12, 2009 @ 12:05 pm
· news
This being a reading week, the university bookstore should have copies of “Losing the News” by now or shortly. I am reading the book myself, and I would recommend that the following chapters may be skipped especially if you have no plans to work in the United States: Chapter 2 Media and Democracy Chapter 3 [...]
kevinlau - October 12, 2009 @ 11:59 am
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What is a vertical? A vertical is a focused area of Web content such as movies, travel or in the case of your focus, a City Life vertical for scmp that could work with the content of the paper about movies, food, museums, galleries and build it out into a section that web readers can [...]
kevinlau - October 2, 2009 @ 2:22 pm
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There are changes to the syllabus. Here is what you need to know. - Midterm paper Memo is now Due the 23rd - Oral Presentation from the group on the 30th - Under the assignments page, there are guidelines to the midterm paper.
kevinlau - September 29, 2009 @ 11:52 am
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Just added a page with all the debate about a free or pay model. You can find the links on the menu to the left.
kevinlau - September 20, 2009 @ 3:58 pm
· news
Len found a public version of the FCC Panel Discussion. I have now removed the password protected page and placed the link under the Videos page.