Internet Strategy for News Organisations

Why the internet is different: it’s cheap to publish, and it’s non-broadcast. Trends in news consumption: where do people get their news today? Aggregation, curation, and linking: what is the value to the user? Basic social media skills: Using Facebook and Twitter effectively. What is journalism for?

Video. Slides.

The class took place on June 1, 2010.

These are the readings I assigned:

• Understanding the Participatory News Consumer , Project for Excellence in Journalism.
• The Journalist’s Guide to Facebook , Leah Betancourt, Mashable
• The Journalist’s Guide to Twitter, Leah Betancourt, Mashable

Together with these references, they should cover just about everything we talked about:

• New Rule: Cover what you do best and link to the rest , Jeff Jarvis
• Towards the Google Newsroom, A Revolution for Media, Benoit Raphaël, Owni.fr
• How blogs and social media agendas relate, and differ from the traditional press, Project for Excellence in Journalism
• “How do you use twitter” series, Gina Chen, Save The Media
• Twitter: More of a news medium than a social network, Joab Jackson, IDG News Service
• No more bouncers at the journalism club door, Scott Rosenberg
• China: Internet kills TV, papers and radio, Thomas Crampton

The best way I know to keep up with what’s happening in the evolution of online news is to read this blog:

• Nieman Journalism Lab

Homework: figure out where people are talking online about a topic of your choice. Identify the main participants in the conversation, if you can.