Don’t Blame the Internet Anymore! – A Revisit to the Internet’s Influence on Traditional Media Use and Sociability

Based on the data from a longitudinal survey conducted in Hong Kong from 2000 to 2006, the study revisits the tri-variate relationship between Internet adoption and use, use of traditional media, and sociability.

Internet users are found to spend significantly less time on traditional media than Internet nonusers, whereas Internet users spend the same amount of time on sociability as Internet nonusers do. Use of traditional media is positively correlated with sociability among Internet users, whereas use of traditional media is not correlated with sociability among Inerter nonusers.

When the spotlight is turned to Internet users, it is found that their sophistication of Internet use is not correlated with their use of traditional media and sociability, when the influences of demographic variables are controlled. Internet users with longer adoption history will use the Internet in a more sophisticated way and will have less social activities than those with shorter adoption history, whereas Internet user will spend the same amount of time on traditional media regardless of their adoption history.

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