Xinzhou Xie

Xinzhou Xie, Professor, PhD in Management Science, currently is the director of the Marketing and Media Research Center of Peking University. His major research fields include Electronic Publishing, Internet Communications, Media Management and Company Competition Strategies. He has published more than 10 academic books, 80 articles. His main works include Technology of Digital Publishing, Theory and Practice of Internet Communication, Analysis of Competitors, and the Competitive Information System of Company Communications. In addition, he has complished more than 10 research projects sponsored by National Natural Science Foundation of China, , Ministry of Science and Technology of the People’s Republic of China . He has worked with numerous companies to implement effective and innovative competitive strategies. He was given an Outstanding textbook Award by Ministry of Education of the People’s Republic of China and three Natural Science and Technology Awards.