Nov 9: Career Talk – How to Light a Prairie Fire: Engaging Across Social Media on a Mass Scale

Thomas Crampton, Asia-Pacific director of Social Media at Ogilvy & Mather.

Join us for a career talk this Friday with Ogilvy social media expert and former New York Times (NYT) correspondent Thomas Crampton, entitled: “How to Light a Prairie Fire: Engaging across social media on a mass scale”.

As Asia-Pacific director of Social@Ogilvy for Ogilvy & Mather, Thomas Crampton heads a team stretching across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in social media.

Passionately involved in digital since 2004, he writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris and DLD in Munich.

Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, mainly for the International Herald Tribune (IHT) and the NYT, reporting from five continents and dozens of countries. While at the IHT, Mr. Crampton launched the newspaper’s first blog, wrote a weekly column about Asia, was a Paris-based feature writer on media and technology, covered the 2004 US presidential election for the New York Times, reported on the 1997 Asian financial crisis from Thailand, the SARS outbreak from Hong Kong, the civil war in Sudan, rebel fighting in Sri Lanka, Taiwan’s largest earthquake, US hurricanes, the Cannes Film Festival and many more topics.

Mr. Crampton was educated in the United States at the University of Virginia, in Ireland at Trinity College, Dublin and in France at the Institut d’Etudes Politiques de Paris.

Details of the event are below.

Talk: How to Light a Prairie Fire: Engaging across social media on a mass scale

Date: Friday, November 9, 2012
Time: 3:00-4:30pm
Venue: Digital Media Lab, Eliot Hall, Journalism and Media StudiesCentre, HKU
Speaker: Thomas Crampton, Asia-Pacific Director of Social Media, Ogilvy & Mather

This talk is open to JMSC faculty and students.